Award-winning customer service, remarkable growth, and a commitment to giving back have helped Jones Insurance become a trusted part of the Thunder Bay community.
Since 1984, Jones Insurance has grown alongside Thunder Bay, not just as a business operating within the community, but as an organization committed to supporting it.
When Jeff Jones entered the insurance industry in 2004, the brokerage had five employees. Today, the team has grown to 28, reflecting the company’s continued investment in people, relationships, and service.
In 2026, Jeff was recognized as the Thunder Bay Chamber of Commerce’s Business Person of the Year. While honoured by the recognition, he is quick to credit the entire Jones Insurance team.
“Any success we’ve had is because of the people around me,” said Jeff. “We have an incredible team that genuinely cares about our clients, our community and always striving to improve the experiences we bring”
That same dedication was recognized when Jones Insurance received the Customer Service Award at the 2026 Business Excellence Awards.
“It really validates the hard work our team puts in every day,” Jeff said. “We take pride in helping people and building long-term relationships.”
At Jones Insurance, the focus has never been on simply selling policies. Instead, the team works to understand each client’s unique needs and help build insurance solutions that fit their business, family, or lifestyle.
“We don’t sell insurance, we help people buy it,” said Jeff. “Our job is to listen, educate, and help clients make informed decisions about protecting what matters most.”
Receiving both awards on the same evening was a memorable and emotional experience.
“It was an honour to be part of the first-ever split winner for Business Person of the Year,” Jeff said. “Sharing that recognition with Jamie Crozier of Thunder Bay Hydraulics made it even more special. I’ve seen firsthand the impact Jamie and his team have had on our community.”
Giving back remains a cornerstone of the company’s culture. Through volunteerism, sponsorships, fundraising, and community partnerships, Jones Insurance strives to make a difference beyond the workplace.
“It’s not just about coming to work every day,” said Jeff. “It’s about helping build a stronger community for the next generation.”
As Jones Insurance continues to grow, its mission remains unchanged: delivering exceptional service, building meaningful relationships, and helping make Thunder Bay a better place to live, work, and thrive.
