About Us

In September 1984, my father opened Jones & Associates Insurance (2002) Inc. in Thunder Bay, Ontario to provide a client and community-first approach to insurance. He pledged that this company would devote itself to being a client-first organization and spent decades putting in the extra work to build a business that delivers on that promise.

When my sister and I bought the business in 2015, our father’s original ideals continued to guide us: we would provide best-in-class insurance options, professional services, and the caring hand of friendship when needed. ‘We’re with you …all the way’ is more than just a slogan—it’s a promise that continues to ground, guide, and motivate us.

Today, we are the largest independently owned insurance brokerage in Northwestern Ontario. We continue to grow by constantly innovating and improving how we deliver personalized service and partnering with Ontario’s top insurance companies to provide forward-thinking insurance products. Simply put, we believe in having a local team to answer your call, listen, and make it as easy as possible for our clients to receive meaningful, expert advice in the way that works best for them.

A key component of our refreshed brand and mission, is to double down on our support of the businesses, organizations, charities, and individuals that make the north thrive. You can see this through our mandate to shop locally, collaboration with our clients, and how we amplified our contributions—both financially and through volunteer efforts—to initiatives that resonate with the values of our business, staff, and clients. Volunteerism is at the core of our team’s identity; we’re fully engaged in giving back, both individually and as a collective.

As industry leaders, we’re committed to providing the personal and commercial insurance products and services that local people of our region need to succeed in their lives and businesses. We continue to promise expertise, advocacy, and partnerships that elevates us among our competitors.

As community leaders, we’re committed to investing our time and resources and building connections to share our successes and provide opportunities in Northern Ontario. From Kenora to Timmins and everywhere in between, we’re with you …all the way.